Our Primo Smoothie Meal is formulated by our Chief Scientific Officer and co-founder, Jesse Kropelnicki. Jesse is one of the world’s premiere endurance coaches and the owner of both QT2 Systems, an endurance coaching business, and The Core Diet, a nutritional planning service for athletes. He is also the author of the book “The Endurance Training Diet & Cookbook”. Jesse currently coaches 13 professional triathletes, but has also worked with MMA fighters, body builders, among others. He is an instructor for USA Triathlon and conducts many of their nutrition education courses. Frankly, he knows his stuff when it comes to nutrition and fueling.
Jesse formulated our Primo Smoothie Meal after years of coaching his athletes, both professional and amateur. He realized that in today’s on-the-go society, they all universally shared a need for highly-functional nutrition in a convenient format. But he had to make sure anything he provided to them met their high (okay, picky) standards and fit into their active lives. He also realized that most of his athletes led “normal” lives outside of their sport, and their needs were really not all that different from you or me. And thus, our Primo Smoothie Meal was born. Today’s users include everyone from professional triathletes to anyone that values living an active life with quality nutrition.